Recession Hurts Style

September 3, 2009 at 12:19 pm

Here at Innersight dZine Studio, we have noticed that our clients are less apt to try experimental ads and designs. We have seen many of our edgy ads and designs turned down for a more conservative look. One of our local Tampa clients said, “we want to play it safe.” I completely understand where they are coming…another sign that the recession even hurts creativity. We’re not asking clients to take a risk with their marketing and media, but rather don’t let the recession dampen your brand from a creative standpoint.

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