Marketing Services -

Innersight dZine Studio will not only help you to effectively grow your business but stand out amongst your competition and increase your revenue! Our main focus is gaining your business the respect and attention it deserves by seperating you from your competition and making the most of that crucial first impression.

By offering everything you need in one place to make you business a success, IDS is the only company you will ever need to handle all of your marketing and design needs. We truly believe that by maintaing a higher level of proficiency and consistancy than our competitors we will make your company stand out and command the attention it deserves. We not only have the real world experience but the technical skills and creativity that is needed to reach your audience. We pride ourselves on individuality and "outside the box" thinking, and in doing so we offer a level of superiority that other ad agencies, web developers or design firms simply can not match.

Innersight dZine Studio - Your one stop marketing and design solutions provider!

Here at IDS we understand the various forms of marketing, from traditional methods such as newspaper ads, direct mail and television to the newer methods such as internet marketing, email campaigns and banner ads. We also understand that some methods work well for some businesses while others may not. Having proven experience in all forms of marketing allows us to be not only versatile but effective in reaching your target audience. We strongly believe in having the best of both worlds offers our clients an unlimited realm of possibilities from which to choose from in advancing their busnisses growth and market potential.

There's a reason why we're the team that the "Big Ad Agencies" call in a crunch.

For many years we have been the team behind the scenes pulling the large advertising agencies out of time crunch situations to meet their deadlines. We have now made that mindset and expertise available for your business by developing a company utilizing the skills and creativity of true industry professionals who have come together for one purpose - to take your business to the next level!

Corporate Identity -

An original corporate identity is the basis for an effective and well rounded marketing program. The best ads or marketing campaigns will have little to no effect on your potential customers if you are perceived the wrong way or as an unreliable business. Allowing a highly trained professional to develop an original and viable corporate identity is crucial to the success and groth of your business. Not only do we provide an unsurpassed level of quality but we have the experience to position you at the front of your market with a corporate identity the demands attention. The development of a corporate identity is the most critical step in your company's process and should be well thought out and approched with a relaistic timeline. The biggest mistake a company can make is rushing the creation and implementation of it's key ingredients.

What exactly is a corporate identity?

Most people have the misconception that a logo represents a corporate identity. In reality there are many more asthetics that play a hand in mmaaking your company what it is. Everything from your color selection to fonts, tag lines and visual elements all play a part in making your business what it is. These aspects all represent you and speak to your audience and either captivate them or cause them to lose interest. Your business simply can not afford to let an inexperienced firm or independent designer develop your image. With IDS you can have peace of mind in knowing that professionals are working as part of your team to get you noticed, and stay remembered.

Internet Marketing -

In todays age you simply can not have a novelty website and expect to just submit it to a search engine and allow that to drive your business. With billions of websites online today, internet marketing has become more aggressive and versatile than ever before. Today internet marketing goes well beyond any one avenue, but rather utilizes a variety of ideas and strategies that work hand in hand with your offline marketing efforts.

In order for your internet marketing to be a success your business needs the tools and ideas to provide you with leverage in your market. By utilizing a team of trained professionals like those found here at IDS you can rest assured that your businesses internet marketing is running with the most effective, up to date tools available to ensure you the exposure your business needs.

Search engine optimization (SEO)

Search Engine Optimization is an ever changing entity. All of the tools and skills relative to this key area that worked and provided results years ago may not provide the same results today, just as the tools we use today may not provide the same results years from now. This is where the "tricks of the trade" enter into the scenario. Good SEO can land you at the top of the search engines while poor SEO can actually cause your rank to fall or for your site to be deleted all together from search engines. With IDS you know that you are getting tried and tested functionality that will provide results for your business in an effective manner in the shortest timeframe possible.

Pay-per-click (PPC) marketing

While SEO is a great way to drive traffic to your comapny's website, even the most effective campaigns take time to fully develop To assist in bridging the gap between the time your SEO program is intiated and the time it delivers fully, Pay-Per-Click or PPC is an immediate and effective tool to utilize both before, during and after SEO is complete. While the success of PPC relies on research, statistics and current monitoring you can feel comfortable knowing that IDS will not only handle these aspects for you but will install administrative tools, providing training, information and help you better understand your company's progress.

Website Content Development

Any website can become a great website with quality content. Not only will quality content keep your potential customers interested, but it will keep them coming back as well as provide better ranking with relation to your SEO plan. The IDS team of professionals will not only check your content regulalry, but will develop additional content as neccessary and upload it to your site. Website content is an integral part of the Internet Marketing equation and provides not only validity to your audience but ensures that your competition is outranked and outguned.

Analytical Web Tools

By knowing where your traffic is coming from we know which aspects of your internet marketing campaign are working and which are not. With our bevy of web tools we can see where your customers are coming from, how much time they are spending on your site and where they are looking. By doing so we can not only make improvements to increase traffic but retain a higher level of retention and conversions. With these cutting edge web tools we can view every aspect of your website to produce the best possible results.

Email Marketing -

Email marketing is a quick, cost effective method of reaching large amounts of potential clients with sales promotions or other various forms of information. IDS can not only impliment a variety of web based strategies like email but can provide you with up to date lists at low costs to drive your campaign further. With simple solutions like email marketing you can keep your overhead low and consistantly target audeinces worldwide or in your own backyard quicker and easier than most other forms of marketing. At a fraction of the cost of direct mail marketing, email has become the newest and most effective form of marketing today.

Direct Mail Marketing -

Direct mail is basically any tangible marketing material that can be sent through the USPS or any other private enitity such as Fed Ex or UPS. These items can include but are not limited to brochures, sales letters, envelopes, postcards or even specialized packaging. While this can be a very effective tool and provide a significant return on your investment a valid and certified mailing list must be used to ensure that each piece reaches it's destination. Unqualified leads can result in a poor return on your investment and thus result in an ineffective direct mail campaign.

How to effectively target your direct mail campaign

Direct mail, like any other form of direct marketing, is most effective when it targets your most relevant prospects on a consistent basis. Think quality over quantity. While you could send out a single mailing of your postcard to a mailing list of 50,000 contacts, you will get far better results by sending the same postcard to a mailing list of 10,000 contacts, five times. Because of this, direct mail marketing is a tool that all smaller businesses serious about their growth should be utilizing. With only a small investment required for the initial creation and printing of a direct mail piece, postage (currently 24¢ for 6"x4" postcards) and if you don't already have one, a mailing list, you have the ability to inexpensively reach your prospects on a consistent basis.

How to start your direct mail marketing campaign -

IDS will start by reviewing any existing marketing piece you may have or we will create a new one for you. We will work closely with you to help present your offer or service in the most effective way possible. No matter what format you choose to go with you will have to allow sufficient time for layout, copywritting and printing. User readability is the most important part of any direct mail campaign. If someone recieves your information but it fails to capture their attention then the piece has failed. It is always a good idea to print more pieces then you may need for your intial mailing, unless however your piece is a date sensitive item. By doing so you lower your intial investment by producing more pieces and therefore have product on hand ready to go for your next mail out.

We can work from your prexisting database however it will need to be saved in a digital format, such as a database, spreadsheet, or CSV file, otherwise, a mailing list will have to be created or be purchased. The addresses will then have to be verified against the USPS database. We provide the most accurate mailing lists available today and offer over 50 customizable demographics to ensure the list you purchase is accurate and effective. There's not sense in paying for invalid leads that will never reach their destination.

In most cases you can start a direct mail campaign for less than $1,000. Of course the more pieces you print and mail the lower per piece cost you will pay and the higher likelyhood you have of reaching potential customers.

Marketing Consulting -

Most businesses today need some form of professional marketing consulting to help them make wise decisions regarding their marketing efforts. IDS offers strategic marketing consulting based on your businesses needs and goals. No matter if you need a strategy that you will implement internally or simply need help coaching your staff on a routine basis, we can provide solutions and strategies that not only fit your schedule, but your budget!

Smart marketing decisions can drive your business

Many business owners simply don't have the background or skillset to provide functional marketing strategies on their own, nor do they have the capital to hire a full time marketing professional to help move their business into the next phase. IDS marketing consultants know what techniques will deliver the best results, and how to achieve those results quickly and accurately. The growth potential provided by a smart and well strategized marketing plan will by far outweigh attempting to grow your business through trial and error. With professional marketing consultation from IDS will will have you moving in the right direction in no time.

Do you need a marketing consultant?

Marketing consulting is a very powerful tool but may not be right for everyone. Traditionaly larger companies with a staff or team available to carry our these strategic plans of action or best suited for consulting which takes place over months or even years. At the least, your business should have a manager and sales person, otherwise a more inclusive campaign that includes execution will be more appropriate for you. Of course every situation is unique and our services are available to all of our clients, however with marketing consulting someone within your company should be available several hours a week to work with the consultant to ensure a successful project.

Are you ready to stand out and be unique?

If you think that our marketing services may be what you need to make your business stand out amongst the crowd,, give us a call at 813.760.9372 or request a price quote today and lets Innersight dZine Studio show you how to be unique!